FHA HoReCa 2024
This is one of Asia’s largest exhibitions for the food, beverage, dining, food service, and hospitality industries. It brings together distributors, retailers, producers, and other stakeholders. The exhibition spans 50,000 square meters—equivalent to the size of one Tokyo Dome—and hosted over 800 companies.

Hoshizaki Singapore exhibited at “FHA HoReCa 2024,” Southeast Asia’s largest trade show for the food industry, held in Singapore from October 22 to 25, 2024. This article provides an overview of FHA HoReCa 2024 in Singapore and highlights the products showcased at the exhibition.

Hoshizaki offers a range of high-quality, reasonably priced products tailored to various needs, including commercial refrigerators, freezers, ice makers, and dishwashers. During the COVID-19 pandemic, Hoshizaki refrained from participating in exhibitions. However, in 2024, the company returned to exhibitions as the Hoshizaki Group, collaborating with its group companies “BREMA” and “ozti” for their debut joint exhibition.

Hoshizaki and ozti showcased a jointly developed bakery machine (dough conditioner) which combines freezing, thawing, and fermentation functions in a single unit. This product attracted considerable attention from visitors. It is currently available in Europe, and the companies are working to obtain certifications to expand sales across Southeast Asia in the future.

Regarding the response to the exhibition and future PR activities, Mr. Ishida, Business and Product Planning, Marketing Manager of Hoshizaki’s Southeast Asia regional headquarters, shared the following:

“This time, we exhibited for the first time as a collaboration of three companies under the theme of “Sustainability”. I believe we were able to effectively showcase the breadth of our product lineup, the strength of our distribution channels, and the flexibility of our after-sales service.

Our company has been proactively investing in overseas business, including M&A, to expand existing operations and enter new markets. Through our collaboration with BREMA and ozti, both of which have solid track records and technical expertise, we believe we were able to make a strong impact in the market. Moving forward, we will continue to actively participate in joint booth exhibitions as a group.”