Hoshizaki Thailand Shines at THAIFEX-HOREC Asia 2025 with Expanded Showcase and Innovative Product Lineup

From March 5–7, 2025, Hoshizaki Thailand proudly exhibited at THAIFEX-HOREC Asia 2025,
one of Southeast Asia’s most prestigious international trade fairs for the food and beverage industry.
Held at IMPACT Muang Thong Thani Exhibition Center, the event welcomed leading names and professionals from around the region—and Hoshizaki stood out with one of its most extensive showcases to date.

A Bold Presence: Bigger Booth, Broader Innovation

This year, Hoshizaki elevated its presence with a significantly expanded exhibition space and a more diverse range of commercial kitchen equipment.
Eye-catching displays of ice makers, refrigerators, dishwashers, and the popular sushi display showcases drew keen interest from attendees across the hospitality sector.
This larger footprint not only enabled live demonstrations of new technologies but also created a dynamic platform for product engagement.

Celebrating 10 Years of Hoshizaki Thailand

2025 also marks a major milestone—the 10th anniversary of Hoshizaki Thailand.
The exhibition offered a meaningful moment to reflect on a decade of dedication to delivering high-quality Japanese commercial kitchen solutions and to reaffirm the company’s brand identity and trust within the Thai market.

Featured Product Highlights

• Vertical Refrigerators – Engineered for consistent cooling in high-volume kitchens

• Ultra-Low Temperature Freezers (Deep Freezers) – Ideal for specialty storage needs

• High-Performance Ice Makers – Producing dense, slow-melting, crystal-clear ice

• Commercial Dishwashers – Combining speed and efficiency

• Refrigerated Sushi Display Cases – Designed to preserve freshness and presentation

Meeting Tomorrow’s Needs, Today

In a market flooded with low-cost options, Hoshizaki continues to distinguish itself by offering durability, reliability, and genuine Japanese craftsmanship at a competitive value.
These strengths, along with continued product innovation driven by user feedback, have helped solidify Hoshizaki as a trusted partner in commercial kitchens across Thailand.

The company remains committed to expanding its local customer base. By enhancing its digital outreach,
including active engagement on social media platforms, and maintaining a strong presence at industry events,
Hoshizaki ensures it stays connected with customers at every touchpoint.

Spotlight on Star Product: Ice Makers That Make a Difference

One of the exhibition’s highlights was the growing interest in Hoshizaki’s premium ice makers.
As noted by Ms. Purada, Deputy Managing Director of Hoshizaki Thailand,

“The superior quality, ease of maintenance, and long-term cost efficiency of our ice makers truly set them apart.
The ice they produce is highly transparent and melts slowly—making it not just functional, but also enhancing the flavor and presentation of beverages.”