MUSUBITEI

In October 2024, MUSUBITEI celebrated its expansion into Vietnam with the opening of its third branch in the Thao Dien district of Ho Chi Minh City. Building on its success in Shibuya, Tokyo, MUSUBITEI offers Vietnamese diners an authentic taste of Japanese flavors and culture in a warm, welcoming atmosphere. 

Authenticity is at the heart of MUSUBITEI. Mr. Nozaki explains, “We want our customers to experience the true taste of Japan. That’s why we use carefully selected ingredients like Koshihikari rice from Niigata and seaweed from Ariake. By freshly milling our rice on-site, we ensure that every Omusubi is as flavorful as those served in Japan.” 

The Thao Dien branch features exclusive offerings such as sashimi, sake, and shochu, combining traditional Japanese tastes with exceptional hospitality. Although localizing the menu was considered, MUSUBITEI chose to stay true to its roots, ensuring Vietnamese diners enjoy the authentic flavors of Japan. 

Mr. Kazama highlights the importance of collaboration with trusted partners: “Hoshizaki is always our first choice for kitchen equipment. Their products are incredibly reliable, performing as well as they do in Japan. Coupled with their fast and professional after-sales service, Hoshizaki ensures smooth operations even in challenging environments. Thanks to them, we confidently deliver high-quality Japanese dishes, including our signature onigiri rice balls.” 

MUSUBITEI aspires to make Japanese Omusubi as beloved in Vietnam as bánh mì. “Our goal is to connect cultures and people through the simplicity and warmth of Omusubi,” they share.