As Japanese cuisine continues to grow in popularity in Vietnam, maintaining authentic quality while ensuring consistent daily operations has become increasingly important for Japanese restaurants.

With roots in a yakiniku restaurant in Osaka with more than 20 years of history, Zen BBQ officially opened in Da Nang in July 2026, bringing premium Wagyu yakiniku and traditional Japanese favorites such as shabu-shabu and sukiyaki to local diners. The restaurant is also one of the pioneers in Da Nang to introduce Wagyu tabehōdai – all-you-can-eat Wagyu, while expanding its menu with Japanese-style Hamburg steak and steak.

To maintain Japanese standards while operating in Vietnam, Zen BBQ continued its partnership with Hoshizaki, whose equipment and services the restaurant had already used in Japan. Hoshizaki Vietnam supported the project with Equipment Supply, Installation, and After-sales Service, helping establish a reliable kitchen operation suited to the restaurant’s needs.

“The kitchen is the heart of our restaurant. A reliable partner who understands Japanese standards is essential to maintaining consistent quality and smooth operations.”

— Zen BBQ Representative

Hoshizaki Vietnam is proud to continue supporting Zen BBQ as a long-term partner, providing dependable kitchen solutions that help maintain consistent standards, support stable daily operations, and build a strong foundation for future expansion in Vietnam.